Welby Ings is a Professor in Visual Communication Design at AUT University. He holds a Ph.D. in applied narratology and is an elected Fellow of the British Royal Society of Arts. To date he has supervised over eighty Masters and Ph.D. theses and he published and spoken widely on issues relating to practice-led scholarship. He is also a consultant to many international organizations on issues of creativity and learning. Welby is a multi-award winning illustrator, filmmaker and playwright. In 2001 he received the New Zealand Prime Minister’s award for Tertiary Teaching Excellence and in 2013 he was awarded the inaugural AUT University medal for his contributions to research and teaching.